Warren Buffett is 85 years young and is still going strong. His real estate company, Berkshire Hathaway is now worth $66. billion and is expected to grow due to Buffett’s long term thinking and investing strategies. He argues that Americans are living longer than ever before. Many retirees have stated that they wish they had kept working, while others are forced into retirement due to health issues. However, for those wishing to prolong their stay in the work force, you are in good standings. It is predicted that as the Boomers retire, there will be an age gap between the young (inexperienced) and the old (experienced) workers. Companies like to keep a balance between the two cohorts so one could teach the other and avoid a gap in institutional knowledge. Another up side to working longer into life is two fold: If you have a job you love, you don’t work a day in your life. Additionally, you will continue to add to your net worth instead of deplete through your savings.
If the years are physically slowing you down, just remember you still have the wits and brains to make wise investment decisions to watch you money grow.
What do you like most about this picture? Is it the landscape, the mountains, or the gravel road leading your imagination into the unknown? Yes that is all great, but more importantly is the little green homes that are perfectly settled into the rolling hills.
These prefab homes have a low impact on the environment, but have a huge aesthetic impact. According to EcoPulse, these Green Magic Homes are composed of prefabricated vaulted panels manufactured from composite laminate materials, confined laterally by walls in reinforced soil “with a high index of stabilization.” Such a design helps prevent UV radiation and climate meteorological effects on the home, and therefore creates an energy-efficient bioclimate that is adaptable to any type of topography.
These homes are available in nine different floor plans, ranging from 1,900 sf to 4 bed room homes. Check out this website to learn more!
Sight, Smell, Taste, Hearing, Touch. What do all of these have in common?
These are the senses that appeal to a potential buyer. This is why it is so important to stage your property accordingly. Remax’s Today’s News summarizes it best:
Sight is the sense most agents associate with staging. The placement of furniture, decor, plants and everything else is truly central to staging. What can get overlooked in the great production of staging is the most fundamental element to catching someone’s eye – light. Especially for homes whose layout prevents a lot of natural light from getting in, you will want to ensure that you have bright and vibrant light throughout the home you aim to sell. Dark homes can not only feel dreary, but they can also make it more difficult to show off some of the qualities that will help you sell the home from the flooring to any moulding touches and more. Light is also very important for getting good quality photographs, which in the era of online advertising is key to putting your best foot forward to sell homes. There’s a major difference in perception between houses with dark, grainy photographs and ones that look professionally shot when interpreting them in the digital space.
Smell is among the strongest and most personally connective senses we possess as humans. We associate different aromas with experience and memory to a degree where certain smells can make us comfortable and nostalgic or quite the opposite. People are consciously aware of smells that they like and dislike, and some argue that using fragrances or food smells to change buyer perspective is a big no-no. However, if you are choose natural, neutral aromas like lavender, sage, pine or other light woody fragrances, you can create a space that feels like home. Be aware of using fragrances that may cause people who are sensitive to aromas to be uncomfortable, and be smart about using things like incense and spray aerosols that can trigger asthma or allergies.
Taste is important because, frankly, everyone loves snacks. This is a simple fact of life. Food makes people feel more comfortable and welcome in a home, and can add a feeling of sophistication to your showing. While you can’t guarantee everyone will be interested in your hors d’oeuvres, a lot of people will appreciate some fresh fruit, mild cheeses, or even a glass or two of wine as they settle into what may be their new home. Avoid anything that is overly fragrant, like strong cheeses and cooked meats, but don’t be afraid to let the personality of the home inform the snack choice you make. For homes that are more down home and country cottage influenced, regional favorites can’t be beat, whereas if you’re catering to a higher society crowd your snacks should follow suit.
Hearing. Much like smell, music is deeply evocative for memory and affects the mood and comfort level of the listener. Playing music through a home you aim to sell does wonders for filling in the space, making it more comfortable for everyone walking through and giving a sense of personality to your staging. I would recommend something instrumental, preferably classical or piano to enhance without distracting from the surroundings. If you want to get more technical, music that is primarily structured around major chord progressions will energize listeners, whereas minor chords sound darker and can create a sense of melancholy (for an example, look what happens when you shift REM from minor to major. How happy it feels!). It’s also important to ensure your music isn’t too loud, as it can take away from your staging and make it more difficult for your buyers to converse about the home with one another and with you.
Touch. Chances are prospective buyers aren’t going to go around touching the walls and tiles to gauge their tactile appeal, but there is a strong likelihood they will have a seat at some point along the way (or be drawn towards touching a sofa, linens or the curtains). Touch is one of our key exploratory senses, used to judge a wide range of things from the temperature of an item to its softness or quality. Staging a home with comfortable, quality goods is one part of staging with touch. Another key element of touch: temperature. A home that is too hot or too cold will make buyers uncomfortable and distract them from the features you’re looking to showcase. An updated thermostat is not only a great selling point for the home, but helps you accurately and consistently set the temp for showings.
As we all might know by now, Boulder’s real estate market is one of the best in the country. In fact, this super hot real estate market has created an “extended season” for those on the housing hunt. This has allowed the statistics for Boulder Country to double since last October. Of the 897 homes on the market, 376 (42%) are under contract. Wilson, with Re/Max of Boulder, proudly states that they are “significantly higher than average”. Today potential buyer haven’t been able to write a check for a home yet due to lack of choices and increasing bidding wars. The most common and competitive price range falls around $400,000, and virtually nothing is available under $325,000 in Boulder County.
Interesting article about how Realtors should adapt to the changing market.
This is your customer. Watch them closely.
Are you prepared to deal with them?
- Gen Y will comprise your largest share of homebuyers
- Gen Y first time buyers will reach 68% coming year (*).
- Gen Y will rely heavily on property searching based on commute time before they settle on their final nest
- Gen Y grew up with Internet and you need to reach out and market them using channels like texting, Facebook®, Twitter® etc. – media they like and not your choice
- If you are Capturing Likes and not incubating Gen Y leads with Facebook campaigns, you could lose them.
- If you have a lead from Twitter and you send them email drip campaigns, you can lose them. Use the channel they like and not yours
- Your Facebook Business Page should be vibrant with MLS property search, community portal apps built with results shown on native Facebook and not redirect them to your website. Don’t change the media they like
- Gen Ys are masters of multi-tasking. Your CRM should have built in chat room with concurrent phone texting, Google® hangouts to talk to multiple Gen Ys at same time and log all conversations
- If you are just marketing without context of property you are wasting their time. So get rid of pure contact tools.
- Gen Y is also the “Uber” generation – meaning your lead responsiveness as an agent or a team has to be in seconds and not minutes. If you don’t have the tools to do lead management in seconds ….they are gone!
- You need to differentiate and excel and not be invisible and blend
- Don’t fragment your leads in many databases. Unify them
With the real Estate Market back in good health (http://ow.ly/UtHKx) apartments are a hot commodity “The strong apartment industry run-up shows no signs of ebbing any time soon,” says Mark Obrinsky, NMHC’s SVP of Research and Chief Economist. “Markets remain pretty tight, even as new apartment construction continues to increase. Find the full article here!
According to Zillow, condos are appreciating faster than single family homes! In Denver – one of the country’s fastest-growing housing markets – condo values are growing in value at an annual rate of just over 20 percent, while single-family home values are rising at 15 percent.”
“The housing bust hit condo values hard, and over the past few years, buying a condo wasn’t always considered a good investment compared to a single family home,” says Zillow Chief Economist Dr. Svenja Gudell. “But that’s changing, and condos increasingly represent a strong-performing, often affordable choice, particularly for first-time buyers interested both in homeownership and in keeping a lower-maintenance, city lifestyle. However, as younger buyers compete for homes in urban neighborhoods, it’s important to consider some of the additional costs of condo life, especially homeowner association fees, when weighing options.”